The Sony A7 IV – With Groundbreaking Performance In Both Still And Movie Recording

The Sony A7 IV raises the bar for full-frame cameras with exceptional image quality and performance, redefining the original benchmark established by the Alpha 7 III. The new model incorporates many of Sony’s most advanced imaging technologies, such as the latest BIONZ XRTM processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, as well as streamlined operability and enhanced reliability for photos and movies, making it the ideal all-around camera for today’s imaging enthusiasts and professionals who shoot in a variety of situations.